Robert Parker

Web development


As part of the digital transformation exercise, the client has requested for a revamp of the existing site. Additional new features were also introduced to further strengthen and differentiate their value proposition for paid subscribers against the free users.


Identified task flows for free and paid subscribers. Defined new sitemap to integrate new features and content. Designed wireframes to illustrate site responded to desktop and mobile views. Developed prototype to demonstrate screen flows.

Screen flows based on main user tasks and sitemap

Responsive wireframes for desktop and mobile