StarHub . 2015
I was responsible for defining a unified design solution for StarHub Go. It was a challenging project to design for multiple platform and across numerous form factors while continue working on enhancements for existing version. I need to ensure my design solutions were communicated effectively to all developers working on different platform. It was a wonderful opportunity to pit my skills and experience working on large scale project and communicating solutions to organisation's senior managements.
Singapore Exchange (SGX) - Central Depository (CDP)
OgilvyOne . 2014
I led the team to redesign SGX's Central Depository (CDP) website which happened in conjunction with the introduction of 2-Factor Authentication (2FA) system as part of the company's effort to increase security of online transactions and customer's information. We started off by conducting stakeholders interview with clients to understand different types of customers, creating interactive prototype for testing and round off with usability testing with actual users to refine solutions.
OgilvyOne . 2013
I was responsible for the design of SingTel AMPed website which adopted the web responsive framework when it was first introduced. The objective of this project was to evaluate usability of the existing AMPed mobile app and suggest improvements before repurposing the flow and interface for desktop. We spent most of the time communicating solutions to different stakeholders and steering different viewpoints towards an agreed solution.
Geodis Wilson - Integrated Logistic System Configurator
OgilvyOne . 2011
I was part of the UX team responsible for the development of Geodis Wilson's digital sales toolkit configurator.
It was an iPad sales toolkit app which allows agent to work remotely and offline to capture customer's requirement and sync back to the database whenever connection is available.
It was a challenging project due to the complexity involving high degree of routing permutations and options.
This app was awarded Silver for Most Informative Use of Mobile at Mob-ex Awards 2013 and Innovation Process Award at Global Freight Award in London 2012.
Open House Singapore
Freelance . 2014
This was a freelance project for my friend who is developing a responsive property website for a client. My responsibility includes understanding client's business objectives and monetisation strategy, defining sitemap and content matrix as well as designing interface for desktop, tablet and mobile.